Popular Culture today is wider then the heavens and used to be as deep as the deep blue sea, before a floating oil platform exploded and now the sea is... not as blue as it once was in places.
There are three different levels of "taste culture" that are discussed, folk, elite and popular. All three are important to to cultures in general. I would suggest that all three have been impacted by technology. Once of the key distinguishing characteristics of popular culture is it's mass appeal (this is a great topic for more in depth discussion). It's relationship to a mass audiance makes popular culture particularly sensitive to technology, but that has historically been true, not just today.
Folk and elite culture are different from popular primarily in terms of their not being the focus of a mass audiance, like popular culture is. There are other important characteristics as well, but they are related to the quality of mass appeal. We all make each different type of taste culture a part of our lives to various degrees. Access to each level is a personal choice each individual makes according to their tastes, it is not a function of ones social level in society.
None of this address the question of quality! Good and bad quality of artifacts exists at all three levels. Try to think of examples of good and bad folk, elite and popular culture?
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